Jeremy Hurewitz

“Sell Like A Spy: The Art of Persuasion from the World of Espionage” (2024)

Journalist,entrepreneur, and corporate intelligence agent Jeremy Hurewitz knows that spiesare the world's best salespeople. He's built his career around former CIA caseofficers, FBI agents, and other intelligence officers--people like Steve Romano,former Chief Negotiator at the FBI; former Director of the Secret Service MarkSullivan; General Stanley McChrystal (Ret.), former commander of the JointSpecial Operations Command; and former member of the CIA's Senior IntelligenceService John Sipher. Drawing on in-depth interviews about their skillsets,stunning anecdotes from the history of espionage, and science-backed principlesof emotional intelligence, Hurewitz has created a handbook of tradecraft lessonsand tactics that will strengthen readers' ability to foster betterrelationships, to persuade, and to sell anything--in business and everydaylife. Though aspy's targets may be odious--terrorists, criminals, corrupt diplomats, andmore--the agent's focus is on cultivating relationships and understandingpeople's motivations to better persuade them to give something up: information,hostages, money, or simply their feelings. Elicitation, Radical Empathy,Disguise, and RPM (Rationalize, Project Blame, and Minimize Fault) are just afew of the methods in Sell Like a Spy that readers can use assales professionals or people who simply want to connect more deeply withfriends and family. Packedwith interviews and anecdotes from intelligence officers of all stripes, andwith a foreword by Robert Grenier, former Director of the CIA'sCounterterrorism Center, Sell Like a Spy puts James Bond inits dust, offering a secret playbook of persuasion tactics from the real world of the Secret Service, special forces, counterterrorism, and internationalespionage.