Jessica Best

The success of any email marketing campaign comes down to the Message (offer), the List (audience) and, of course, the Creative. Great visual ads with stellar copy have proven that for years. In email marketing, though, it's more than a great design. You have to be designing for the medium. Jessica will highlight what you need to know and what you're probably doing wrong. This is a presentation loaded with great -- and not-so-great -- examples!