Jessica Thiefels

Online searches for mental wellness support are at an all-time high. At the end of 2021, Google reported that searches like "affirmations" and "how to maintain mental health" had skyrocketed worldwide. General searches around healing and healthy living have continued to rise into 2022.

If brands aren’t ranking in organic search engines or creating content on organic platforms where potential users are looking for them, they’re missing a key opportunity to grow their brand and boost conversions. This is where intentional content creation, like high-value blog content and niche social media content, can be powerful.

This type of content puts brands in front of the people who need what they have to offer but aren’t searching for them just yet. Bonus, they build thought leadership, brand awareness, and authority in their space at the same time.

At the end of this talk, attendees will walk away with:

• A deep understanding of the value of organic content marketing and why it’s worth investing in.
• Clarity on how to use organic content marketing to stand out in a crowded market.
• Knowledge of the basic principles of organic marketing and how to begin implementing them.