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Jia Jiang - Bestselling Author, Serial Entrepreneur, Consultant & World's Foremost Authority on Rejection; , Toastmasters Golden Gavel Winner

Jia Jiang

Profile updated May 5, 2026
Highly Reviewedhighly-reviewed
new book
LocationTravels from San Francisco Bay Area, CA, USA
$
$20,000 - $30,000
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About Jia Jiang

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Jia's contribution to the BOLD conference was amazing and our attendees thoroughly enjoyed his talk. His topic is widely applicable, and he is FUNNY. He is very adept at modifying his rejection talk to any space that is needed. He delivered for our conference and was a great fit.

Katie Philipp , MINDBODY, Inc.

Speech topics

1/5

EASY DISCIPLINE: An Unconventional Way to Achieve Ambitious Things

Most productivity advice tells you to push harder. Easy Discipline shows you how to achieve more by removing the resistance that’s holding you back.

Most teams are still operating on a simple belief: if we want better results, we need to push harder. But pushing harder is not the problem, it is the resistance people feel while doing the work. In this keynote, Jia Jiang challenges the traditional model of discipline and introduces a new approach to achieving ambitious goals by making the work feel better, not heavier. Because the highest performers are not the ones who grind the most, they are the ones who have learned how to do hard things without burning out.

5 Key Points:

  • The difference between Hard Discipline vs. Easy Discipline, and why most teams are stuck in the wrong one
  • Why willpower fails, and how to replace it with systems that sustain performance
  • How to build momentum loops that make progress feel natural (not forced)
  • Turning work into a “game within the game” to increase engagement and consistency
  • The role of presence and energy in driving better decisions and outcomes.

Audience Outcomes

  • A new, practical definition of discipline that actually works long- term
  • Simple frameworks teams can apply immediately (no extra time required)
  • Greater consistency without increasing pressure or workload
  • Increased engagement and ownership at every level
  • A shift from burnout-driven effort to sustainable high performance

Speaking videos

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Media coverage

How 1 man's experiment with rejection led him to happiness

Author Jia Jiang sits down on TODAY to talk about his idea of “rejection therapy” as a way of finding happiness and becoming more fearless, as detailed in his ...

How to make rejection work for you - CNN.com

These are only two of the 100 challenges Chinese-born, American-based Jia Jiang put himself up to when he decided to blog about "100 Days of Rejection", ...

Books by Jia Jiang

Easy Discipline - An Unconventional Way to Achieve Ambitious Things - Book by Jia Jiang

Easy Discipline - An Unconventional Way to Achieve Ambitious Things” (2026)

Easy Discipline - An Unconventional Way to Achieve Ambitious Things

Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection - Book by Jia Jiang

Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection” (2015)

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