What are the different approaches for activating a global brand for local impact? In this challenging presentation, Jim Stengel will share proven global approaches to activation. Using actual brand examples, Stengel will present framework tools to help accelerate local application, recognize challenges and barriers, and implement success measures. Participants will be able to take away applied learnings that they can start acting on immediately.
Jim Stengel , Contributor. Earlier this week, CBS aired the Top 50 Super Bowl commercials of all time, as voted on by fans. The countdown included spots from ...
Three Profound Themes From The 2016 Advertising Hall Of Fame. Jim Stengel , Contributor. My favorite business event of the year is always the American ...

Unleashing the Innovators: How Mature Companies Find New Life with Startups

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