Jocko Willink
highly-reviewedAbout Jocko Willink
“We LOVED Jocko!!! Our attendees were so excited to have him and were really bought into his keynote. I saw many people taking notes during his presentation and everyone was locked in during the Q&A to see what other information he was going to share in the less formal setting. Jocko was personable, funny, and captivating. Our team especially enjoyed the behind-the-scenes time we got with Jocko and getting to chat with him as a person and not a presenter. We really appreciated him on a personal level and are grateful we had such an excellent experience from start to finish with him. Would recommend Jocko and the AAE team to anyone looking to book for a similar event!”
Speech topics
WEBINAR – Live Online Leadership Training and Development
Focused online webinars provide a remote training session tailored to client needs, concentrating on key concepts for each specific group of attendees. The interactive webinars identify the most pertinent subjects and create granular understanding of how to actually apply the leadership principles to solve the most pressing problems. There are also opportunities to conduct experiential learning through live presentations to reinforce how the lessons apply directly to your team.
A standard webinar presentation includes a 20-60 minute topic presentation plus a 30-minute interactive Q&A session with webinar participants. Topics will be customized to meet the specific needs of your team.
Speaking videos
Media coverage
Former Navy SEAL commanders who have worked with more than 400 businesses explain how to decide whether to mentor someone — or fire them
As Navy SEAL commanders, Jocko Willink and Leif Babin were not only responsible for completing missions, they were responsible for protecting the lives of their men.
Books by Jocko Willink
“The Need to Lead: A TOPGUN Instructor's Lessons on How Leadership Solves Every Challenge (Extreme Ownership Trilogy, 3)” (2025)
The Need to Lead: A TOPGUN Instructor's Lessons on How Leadership Solves Every Challenge (Extreme Ownership Trilogy, 3)
“Leadership Strategy and Tactics: Field Manual” (2020)
In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. Bestselling author Jocko Willink offers his field manual for civilians to implement leadership tactics in their careers and day-to-day lives.
“The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win” (2018)
The importance of balance as a leader by the #1 New York Times bestselling authors of Extreme Ownership.Every leader must be ready and willing to take charge, to make hard, crucial calls for the good of the team and the mission. Something much more difficult to understand is that, in order to be a good leader, one must also be a good follower. This is a dichotomy; a Dichotomy of Leadership. It is, as authors Jocko Willink and Leif Babin wrote in their bestselling first book Extreme Ownership, “Simple, Not Easy.” Now, in The Dichotomy of Leadership, the authors explain the power inherent in the recognition of the fine line that leaders must walk, balancing between two seemingly opposite inclinations. It is with the knowledge and understanding of this balance that a leader can most effectively lead, accomplish the mission and achieve the goal of every leader and every team: Victory.Using examples from the authors' combat and training experience in the SEAL Teams and then showing how each lesson applies to business and in life, Willink and Babin reveal how the use of seemingly opposite principles―leading and following, focusing and detaching, being both aggressive and prudent―require skill, awareness, understanding and dexterity; all attributes that can be honed. These dichotomies are inherent in many of the concepts introduced in Extreme Ownership, and integral to their proper implementation and effectiveness. Dichotomy is essential reading for anyone looking to lead and win.
“Extreme Ownership: How U.S. Navy SEALs Lead and Win (New Edition)” (2017)
An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.Since it’s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
“Discipline Equals Freedom: Field Manual” (2017)
The instant New York Times bestseller!FIND YOUR WILL, FIND YOUR DISCIPLINE--AND YOU WILL FIND YOUR FREEDOMJocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq. In Discipline Equals Freedom, the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life. Many books offer advice on how to overcome obstacles and reach your goals―but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimize performance.Within these pages discover the keys to becoming stronger, smarter, faster, and healthier. There is only one way to achieve true freedom: The Way of Discipline. Read this book and find The Way.
At a glanceJocko Willink
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