John Cleese

Too often businesses are all about one thing: business. With an eye ruthlessly fixed on the bottom line, businesses sometimes neglect to remember that the human capacity for enjoyment and fun can make for much better business climates than those in which an eye is invariably fixed on margins, overhead and costs. John Cleese, one of the most influential comic writers and actors of the past 40 years, shows you how an element of creativity in the business world can reap untold dividends, from recruitment, training and retaining employees, to better and more enjoyable customer service, to helping businesses innovate and accommodate change.