Anybody with a pulse can tell the difference between two sentences like “she drank her coffee” and “she heated her brain with an extra-hot double tall.” Exactly what does this difference mean to a neuroscientist? Researchers are beginning to understand the biological nature of creativity and its relevance business practice. Using the essential oxygen of peer-reviewed research, this lecture series is delivered by a scientist in lay-friendly, humorous tones. Topics range from understanding the environmental conditions that foster innovation to how we test for innovative potential in the people who come through our doors.

Brain Rules for Aging Well 10 Principles for Staying Vital, Happy, and Sharp

Brain Rules for Work The Science of Thinking Smarter in the Office and at Home

Brain Rules 12 Principles for Surviving and Thriving at Work, Home, and School


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