John Sadowsky

Business is becoming more international every day. While doing business and advising companies around the globe for over 20 years, John has seen important deals and negotiations fall apart due to very basic cultural misunderstandings. He once attended a meeting between a group of German investors and a French company; the Germans showed up in time, ready to get down to business. The French sailed into the office 45 minutes late, politely asking the astounded Germans how they’d like their coffee and if they watched the soccer match last night…

In this keynote, John helps you to open your mind and understand the complexity of crossing cultures. Across the broad spectrum of cultures, John has observed a wide variety of components and characteristics that should be considered: diverse notions of time, space and context; differences in the way work is organized and performed; and different views of hierarchy and human interaction. Based on these observations, he has built a framework that we can all use to understand what we should be sensitive to when managing, doing sales and conducting business internationally.