John Sanei
About John Sanei
Speech topics
The Architecture of Change: The Hidden Forces That Rebuild Economies and Businesses
It's not about fear, and it's not about trends. It's about moving beyond surface-level disruption to reveal the deeper forces reshaping industries, business models, and value chains.
History shows us that when something becomes radically cheaper, it doesn't just improve access, it rewrites the entire game. A hundred years ago, when the Ford Model T dropped from being a luxury to something the average person could afford, cars didn't just sell more, they unlocked entirely new industries. Gas stations (aka petrol stations), roadside hotels, mechanics and road trips all emerged because usage of the Model T exploded. This same pattern is playing out again.
A.I is not just making things faster or smarter, it is collapsing the cost of entire categories, from transportation to labor. And when costs collapse, behavior changes. When behavior changes, new business models appear. This is where the real opportunity lies.
Three takeaways:
A clearer view of the pattern beneath disruption.
Insights into the shift toward near zero marginal cost.
Visibility into the business models that are rising next.
Who is it for?
Leaders and executives considering new strategies as A.I reshapes industries, value chains, and competitive advantages.
Decision-makers who understand that the real opportunity is not in the noise, but in seeing the deeper pattern underneath it.
Teams that want to move beyond reacting to disruption and start positioning themselves for what comes next.
Conference audiences interested in a keynote that moves beyond trends and delivers a clear, mindshifting and motivating strategic lens on change.
Potential clients exploring how to equip themselves for today and tomorrow with your products or services.
Speaking videos
Books by John Sanei
“WHO DO WE BECOME? Step boldly into our strange, new world” (2022)
I know that what I've learnt in the past two years will help me for the rest of my life. My hope is that you will see yourself reflected in my own journey, and . . . consider who you will become in this new world of ours. Who we all might become.' If you're suffering from a crisis of meaning, you're not alone. In this powerful new book, future strategist John Sanei shares how he found ways to cope with the uncertainty that has been all around us in the past two years. Lockdown meant his career came to a screeching halt. He was living with his parents and then had to battle loneliness until he started to reassess who he was and what he wanted from life. Infused with empathy and personal anecdote, Who Do We Become? explores our individual responsibility to evolve into more decent, dynamic versions of ourselves, our businesses and humanity as a whole – especially in times of crisis. The book is divided into three sections. In Part 1: ANGUISH, John explores how to courageously mourn the loss of our 'normal' pre-COVID world. Part 2: ABNORMAL, shows us how to understand this new environment and recognize that uncertainty is the new normal. Then, in Part 3: ADVENTURE, John provides a toolkit for us to forge out into the new world, to succeed and recognize the signs of rebirth and renewal. Travel with John as he maps out our strange, new world and lays down a path to reframe our thinking, to recognize our discomfort, to survive and thrive.
“FutureNEXT: Re-imagining our world & conquering uncertainty” (2020)
The future has arrived early. And it is challenging each of us to ask, and answer, the defining questions of our time: How will our post-pandemic society move forward? Will we ever return to the world we once knew? Are we witnessing the development of a new socio-economic system? Shaped by the dynamic approach of futures-strategist John Sanei and the profound economic thinking of Dr Iraj Abedian, FutureNEXT equips readers with the mindset and tools needed to forge a new way forward – a way of confidence and peace of mind. The book explores our evolving responsibilities as consumers, employees, employers, entrepreneurs and executives tasked with re-imagining our world. In so doing, it provides a path to create prosperous societies that are more harmonious, systematically fair and sustainable than anything we’ve known.
“FOREsight: Awaken curiosity. Cultivate wisdom. Discover the abundant future” (2019)
"In a data-laden, disrupted, dread-inducing world, how can we see clearly into the future? How can we navigate through the data, become the disruptors and replace our sense of dread for the future with a clear-thinking, positive vision of things to come? Following his first two ground-breaking books, What's Your Moonshot? and Magnetiize, John Sanei turns his endless curiosity to the perspectives, perceptions and prejudices that prepare us for our illogical future. He breaks down the four types of seeing - HINDsight, PLAINsight, INsight and FOREsight - we humans use to guide us through the world and into the future. Then, with 20 shots of vivid, eye-opening FOREsight, he gives readers the opportunity to peer into what that future could be and ask the types of questions that will allow us to embrace it with optimism. What can the history of the first autonomous vehicle, the elevator, teach us about autonomous cars and their effect onreal estate and city planning? Why will the gold in our smartphones change the way we mine gold from the ground? Why are adaptability and flexibility more important than endless qualifications? How can you connect the invisible dots between the confusion of today and the grand potential of tomorrow?
“Magnetiize: Stop the chase. Understand the change. Take control of your future” (2018)
Today disruption is a part of our daily business vocabulary. We're all aware of it, and yet many of us still struggle to cope with fast-paced change. How do we take control of our future? What can we do to stop chasing and start attracting Magnetiize the life we want? In his bestselling What's Your Moonshot?, global speaker and trend specialist John Sanei explained how the world is changing exponentially. In his follow-up, Magnetiize, he challenges business leaders, employees, and individuals to become future-ready, asking a selection of thought-provoking questions along the way. Is your organization profit-led or purpose-led? Are you building a fast-paced, flash-in-the-quarterly-profit-balance-sheet-pan or an elegant legacy? Are you a bystander of disruption or a creator of the future? Are you running away from the darkness or towards the light? How can you find your purpose and build a life in which you attract to you the future of your own making? In answering these and other questions, John explains how to inspire the best people to work with you; how to build an army of super fans(not just clients and consumers); how to build a culture that creates disruption itself (rather than being disrupted); and, ultimately, how to rethink the world we live in. It's time to reevaluate the concept and measures of success. It's time to stop chasing life, and to "magnetize" the life you want.
“What's Your Moonshot?: Future-proof yourself and your business in the age of exponential disruption” (2017)
In What’s Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive – rather than merely survive – in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business – not to mention, the way we live our lives. He then explains how to innovate your business with the ultimate aim of becoming the new type of billionaire: someone who positively affects billions of people. As the foundations of modern economies – transportation, communication and energy – start becoming free or virtually free, massive transformative ideas can now be driven by individual ambition and determination. No longer the sole domain of nations and global organizations, these pioneering, game-changing missions – or Moonshots – are defined by thinking big to drive change and shape the future. So the real question is: WHAT’S YOUR MOONSHOT?
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