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Jonathan Fields - Personal Development Expert & Award-Winning Author; Founder & Host of "Good Life Project" Podcast; CEO at Spark Endeavors

Jonathan Fields

Profile updated October 9, 2026
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LocationTravels from Boulder, CO, USA
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About Jonathan Fields

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“Jonathan came in with a soothing presence that was measured and gentle, but also he provided concrete strategies for how to cope with the future. He gave reasons and explanations, and referred to research without getting overly technical or obscure. All of this was delivered smoothly and coherently to a tired audience at the end of the convention, and yet I believe most were tuned-in and attentive. I also had a good experience in follow up, where I was able to tweet Jonathan to ask about a meditation app that he described during his talk, and he took the time to answer my tweet and direct me to the correct item. He walks the talk. I was glad to hear what he had to say, and feel extremely fortunate to have been present.”

– Jackie Shelley, FrontRow Antics

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SPARKED AT WORK

Work could be so much better, and organizations could win so much bigger: Stressed out, disconnected and unfulfilled, that’s the state of work today. Some 55% of workers are dissatisfied, 66% are not engaged, 33% feel like they’ve reached career dead-ends and the fastest-growing segment—young, purpose-seeking workers—are fleeing jobs devoid of personal significance. At the same time, organizations with highly-engaged teams grow earnings 4-times faster, are more productive, retain employees longer, and show 21% greater profitability.

What if your employees were performing at peak potential? Filled with purpose, fully engaged and alive? This is what happens when they are “sparked!” Anyone can work from this place, regardless of job, title or industry, once they discover their research-based Sparketype®, the unique source-code for work that makes them come fully alive.

Jonathan Fields—the Good Life Guy—is on a decades-long quest to discover what makes people come fully alive. He developed the Sparketypes®, a powerful tool used by over 300,000 people to identify their purpose, engagement and flow—and transform how they work, lead and live.

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Books by Jonathan Fields

Career renegade: how to make a great living doing what you love - Book by Jonathan Fields

“Career renegade: how to make a great living doing what you love” (2009)

Career renegade: how to make a great living doing what you love

How to live a good life: soulful stories, surprising science, and practical wisdom - Book by Jonathan Fields

“How to live a good life: soulful stories, surprising science, and practical wisdom” (2016)

How to live a good life: soulful stories, surprising science, and practical wisdom

Sparked: discover your unique imprint for work that makes you come alive - Book by Jonathan Fields

“Sparked: discover your unique imprint for work that makes you come alive” (2021)

Sparked: discover your unique imprint for work that makes you come alive

Uncertainty: turning fear and doubt into fuel for brilliance - Book by Jonathan Fields

“Uncertainty: turning fear and doubt into fuel for brilliance” (2011)

Uncertainty: turning fear and doubt into fuel for brilliance

Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive - Book by Jonathan Fields

“Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive” (2021)

Discover your unique imprint for work that makes you come alive, fills you with meaning, joy, purpose, and possibility, then spend the rest of your life doing it. We’re all born with a certain “imprint” for work that makes us come alive. This is your "Sparketype®," your DNA-level driver of work that lets you know, deep down, you’re doing what you’re here to do. Work that motivates you, fills you with purpose and, fully-expressed in a healthy way, becomes a main-line to meaning, flow, performance, and joy. Put another way, work that “sparks” you. Sparked draws upon years of research, experimentation, more than 25-million data-points generated by over half-a-million people, and hundreds of deep-dive conversations with luminaries from science to art to industry and wellbeing. Award-winning author, serial wellness-industry founder, and host of the top-ranked Good Life Project®, Jonathan Fields, and his team at Spark Endeavors, developed the Sparketype imprints and methodology that is the basis of this book.

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