Jonathan Trevor

Why do some businesses thrive while many more struggle and fail? A key reason is strategic alignment. This is the careful arrangement of the various elements of an enterprise – from its business strategy to how it is organized – to best support the fulfillment of its long-term purpose. The best-aligned enterprises are the best performing, all other things being equal.

Most executives recognize that their enterprises should be managed in this aligned way. Still, they lack a robust system of thought to execute strategic alignment and realize its full benefits. There are thousands of organizations globally that are operating below their potential simply because they are not aligned. But we can learn the critical insights, frameworks, and examples necessary for leaders to address this gap in capability and improve performance.