Josh Cooper

If George Santos has taught us anything over the last two years, it's that we have a duty as Americans to heed Ronald Reagan's 1987 advice to 'trust, but verify.' We live in a digital world full of fake news, foreign influence, and outlandish political attack ads and it's sometimes impossible to trust what we hear and even see. This speech uses real world examples to showcase the importance of political research as the foundation of any political campaign, corporate merger, lawsuit or issue advocacy project and explains how research is used to develop a narrative, beat back attacks and move the numbers in your favor.