Just as a movie director storyboards the sequence of scenes to pull audiences into the story, you can increase the number of positive multi-sensory and human interaction moments your “audience” feels when stepping into your place or event. From the first sight to the last touch, increase the multi-sensory cues that nudge people to participate more fully. Those who manage people-serving places or events can evoke a more memorable experience in staff and those they serve, using Kare’s behavioral research-based storyboarding method. Discover how to conduct an “Exposures Audit”, to then craft the moment-by-moment, one-of-a-kind experiences that others rave about.
My blog today is provided by Kare Anderson, an Emmy-winning former NBC and Wall Street Journal reporter, now Forbes and Huffington Post columnist who writes and speaks on ways to become more deeply connected and widely quoted. She’s the author of Moving From Me to We and her clients are as diverse as Novartis, Not For Sale, San Diego Padres and Gloopt. A long-time friend and colleague, I respect her work and insights.
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