Karen A. Chase

Your desire to build an enduring brand is not just an American experience. It is truly an American Inheritance. It’s been handed down to us from the moment we declared independence, through the Revolutionary War, and over the years since our founding. When we look back at our origins, and combine them with branding terms we all hear—message, leadership, influencers, and more—we find memorable examples to help us better understand the components that make enduring American brands.

Audience: For leadership and employees of corporations, nonprofits, government agencies, and grass-roots organizations determined to build, deepen, or reinvent an inspiring American brand. How: Historical and revolutionary facts are connected to three main branding components to help leadership and teams to structure and build enduring brands—learn how to be unique, consistent, and authentic.

Key Takeaways: - A deeper understanding of brand components - A practical approach and set of worksheets for writing a brand plan - Tangible examples of historical events or people that inspire teams