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Katy Milkman - Behavioral Scientist, Professor at the University of Pennsylvania & Bestselling Author of "How to Change"; President of the Society for Judgment & Decision Making

Katy Milkman

Profile updated November 17, 2025
LocationTravels from Philadelphia, PA, USA
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About Katy Milkman

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Media coverage

The Secret to Online Success: What Makes Content Go Viral ...

By Liz Rees-Jones, Katherine L. Milkman and Jonah Berger | April 14, 2015 ... In our research, two of us (Milkman and Berger) have explored what it is that ...

10 Brilliant Strategies For Writing Viral Content - Forbes

Whereas content that sparks “low-arousal” emotions (like sadness) is less viral, write Professors Jonah Berger and Katherine L. Milkman, who studied the viral ...

Books by Katy Milkman

How to Change: The Science of Getting from Where You Are to Where You Want to Be - Book by Katy Milkman

How to Change: The Science of Getting from Where You Are to Where You Want to Be” (2021)

How to Change: The Science of Getting from Where You Are to Where You Want to Be

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