Kathleen McQuade Ellmore

Why do people happily stand in line for a latte, plan vacations months in advance, and spend hours consuming content—yet delay preventive care, ignore reminders, and put off important health decisions?

In this high-energy keynote, Kathleen McQuade Ellimore pulls back the curtain on the behavior-change strategies used by some of the world's most successful brands and reveals how healthcare can apply those same principles to inspire action, build trust, and create lasting loyalty. Through memorable stories, behavioral science, and real-world examples, audiences will discover why traditional engagement approaches often fail—and what actually motivates people to act.

Healthcare doesn't have an information problem. It has an action problem. This session provides a practical roadmap for using consumer insights, behavioral science, and personalization to influence healthier decisions, improve outcomes, and lower costs.