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Kathy Varol - Strategy & Organizational Change Expert; Former Head of Global Purpose Strategy at adidas.

Kathy Varol

Profile updated September 3, 2026
Highly Reviewedhighly-reviewed
LocationTravels from Los Angeles, CA, USA
$
$20,000 - $30,000
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About Kathy Varol

Pia Heidenmark Cook
Afdhel Aziz
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“"I've been to a lot of these conferences over the years and Kathy Varol was by far my favorite speaker."”

– Jeremy Cullifer, Strategic Conference

Speech topics

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Why Organizational Change Fails. Even When Everyone Wants It.

Every leader knows the room. The one where everyone finally agrees something has to change. The buy-in is real. And then, slowly, nothing shifts. The organization quietly goes on doing the old thing anyway.

It's not resistance. It's not bad people. And it's not rare. Organizations are not machines. They are created and run by people. An organization behaves like a nervous system because it is made of interacting nervous systems. Kathy Varol calls this the Organizational Nervous System (ONS). Real transformation requires understanding both what the ONS has been conditioned to do and whether it is regulated enough to do anything else.

Most change frameworks tell you what to change, without checking whether the organization can change. Usually it can't, and that single assumption is why most change fails.

In this keynote, Kathy reveals the hidden system running every organization, grounded in the neuroscience and psychology of how it forms, and gives leaders a way to change it.

You Will Learn:

  • Why good ideas get quietly filtered toward "safe" long before anyone says no, and how to catch the filter that mistakes itself for good judgment.
  • Why smart leadership teams flinch under pressure, protecting the optics or the number instead of fixing the real problem, and how to shift the reflex.
  • How every company quietly pushes out its most original thinking, the novel ideas and the people who carry them, and how to bring that capacity back before a rival picks it up.
  • Why the same team can take a hard truth one week and shut down the next, and how to read the difference before you launch a change.
  • The one move a leader can make to reopen a shut-down team (the same small shift that helped double a struggling brand's U.S. market share).

This Keynote Is Perfect For:

  • Leaders who have approved sound strategies and watched them quietly dissolve a year later
  • Companies stuck repeating the same mistakes despite genuine effort, good people, and real intentions
  • Leaders facing a market that's changing faster than the organization can adapt
  • Leaders who are ready for a way to see, and shift, what's actually running the business

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