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Katrina Craigwell - Director, Global Content & Programming at GE

Katrina Craigwell

Profile updated March 19, 2025
LocationTravels from New York, NY, USA
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About Katrina Craigwell

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Media coverage

GE Doubles Down on Virtual Reality to Deliver Immersive Looks at Science—And Brians

Katrina Craigwell, GE's head of content and programming, says the team learned a lot from last year's subsea VR project and have since really embraced the fact virtual reality is a natural extension of the content work the brand has been doing across multiple platforms...

10 Branded Content Masters Who Make It OK to Love Marketing ...

Katrina Craigwell. Director of Global Content and Programming General Electric. Not since Epcot circa 1986 has a company made science as geekily fascinating ...

GE's New YouTube Program Gives Science a Pop Culture Twist ...

"We saw this as a great chance to bring in a new voice and perspective," said Katrina Craigwell, director of global content and programming at GE. The idea to  ...

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InnovationMarketingBusinessWomen in Business

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