Ken Segall

Apple is one of those rare companies whose adverts become as famous as their products. As Steve Jobs’ agency Creative Director during the “Think different” years, Ken Segall can offer an inside look at how some of the more iconic ads came to fruition — from internal debates with Steve Jobs to the production of the ads. This talk covers key moments in Apple advertising history from an insider’s perspective, and demonstrates that simplicity was always the driver and catalyst for Apple’s success. The ads you saw on TV are only part of the story!