Healthcare is no longer happening in hospitals. People are tracking their sleep, optimizing their nutrition, booking longevity clinics and building their own health protocols — without waiting for the system. This shift is creating one of the biggest commercial opportunities of our time, and most companies are either too clinical or too lifestyle to capture it.
Drawing on her background as a cardiac surgeon, strategy consultant and healthcare executive, Dr. Kerstin Brehm maps the consumer health landscape, identifies where the real opportunity sits, and shows what it takes to build something that actually works at the intersection of clinical credibility and commercial scale.
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