Kevin Guest

As CEO of a global company there are three things, if improved even marginally. will increase retention, profits and loyalty to a a brand/company:

• Emotional Intelligence.
• Relationships.
• Will To Win.

Emotional Intelligence:

• The Currant Bush Principle (Book Principle).
• Titanic Story

Harvard Study:

• Empathy – most important element of emotional intelligence.

Relationships:

• Dorothy Principle – nothing is more important than relationships
• Story about professor.
• In business relationships are everything.
• Create harmonious relationships through core values.
• You can tell the true character of a person by how they treat someone
• who can do nothing for them.

Appropriate Feedback:

• Will To Win.
• Piano Principle – if you want something bad enough you’ll make it happen.
• Story about mom and dad buying a piano before a car.
• You perform how you rehearse.
• Connection in today’s business environment (harmony).

Gallop Poll:

• My concerns as a CEO.

Key business points:

• Who is playing what role?.
• The right people in the correct seat (Good To Great).
• Are all stake holders playing together/ Can’t play in a silo.
• Every song has a time signature – Know when to play.
• Melody - Core Values are your north star.
• Songs remain true to the melody and repeats it often.

Close:

As a CEO and musician there are four key elements that created an Encore:

• Fundamentals – leaders set the pace.
• Practice – you must like it.
• Feedback - consistent.
• Always expect an encore.

Closing story:

• Wrapping up my time as CE0 – Guitar gift and note from Employee.

• You can create an Encore Impact for your organization!

• End with audience singing the chorus of “I Want It That Way” by the Backstreet Boys – A heavy dose of dopamine.

Encore:

• The Bear Story – play dead, climb a tree, run, get big and confront.
• Poem – I’d Rather See A Sermon.