This session is an explainer for non-practioners. Kieley Taylor, former VP Strategic Partnerships for WPP, has seen her share of "shiny objects" and hype cycles. In this session, she pays it forward with easy to understand explainers of digital concepts and ways to practically test and learn for the innovations that best suit your business strategy.
RMNs, SSPs, DSPs, AIs, Web3s, VRs, MMMs and more get translated to help you upskill with confidence and pragmatism.
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