Larry Bailin

As we watch technological change become a part of everyday life, our customers are undergoing fundamental re-programming right before our eyes, developing new skills and biases that affect how they find and choose providers of the services and products they need.

From quantum computing to AI, everything, the future is uncertain, but one thing is for sure: there are no accidental winners, so keep up, or you’ll be passed over by competitors and customers alike.

In his fun, entertaining, and wildly relevant style, bestselling marketing author and award-winning keynote speaker Larry Bailin tackles the toughest marketing and sales topics facing businesses today and into the future. From the future of Google to AI’s role in customer acquisition, social media success, common failures, consumer behavior, persuasion, and much more.

• Examples of what marketing is truly meant to create and how to tell if your marketing is hitting the mark or just costing you money.
• AI and Marketing – The Hot Sauce Factor. AI is being put on everything. How does it inform your marketing strategies? How do you take full advantage and make AI marketing work for you?
• The critical role of disruption in an increasingly noisy world. How do you cut through the clutter to be found and chosen?
• Winning marketing strategies such as SEO, social media, content marketing, short-form video, AI optimization, and others, which ones yield the most valuable results and how do you leverage each one of them.
• Creating winning connections that separate you from the competitors. Powerful persuasive messaging across all customer touchpoints, online and off.