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Lee Cockerell - Former Executive Vice President of Walt Disney World Resort Operations; Expert on Leadership, Management & Service Excellence; Author of "Creating Magic" & "The Customer Rules"

Lee Cockerell

Profile updated September 26, 2025
LocationTravels from Orlando, FL, USA
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$10,000 - $20,000
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About Lee Cockerell

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Forget About Diversity

Lee has cracked the code on how to achieve the diversity all organizations desire.

  • Learn the ten things leaders must do to create an inclusive workplace that leads to a diverse workforce.
  • Learn why diversity is not the goal, but the outcome for organizations.
  • Learn the difference between being diverse and being inclusive.
  • Learn what all humans want the most. Give it to them and they will reward your organization with excellent results. Lee has taught this seminar all over the world. His message resonates and is appreciated by all. We live in a time when your attitude and the respect you show all people will determine the effectiveness of your results.

Speaking videos

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Media coverage

Join Lee Cockerell’s Keynote Address at AEA2016

This year’s keynote address will feature Lee Cockerell, retired Executive Vice President of Walt Disney World Operations.

Lee Cockerell Added as 2nd Keynote to the 2015 Certent Summit

PLEASANTON, Calif., Feb. 9, 2015 /PRNewswire/ -- Certent, Inc., a leading provider of equity compensation management and financial compliance software-as-a-service (SaaS) solutions, announces the addition of Lee Cockerell as a second keynote speaker at Certent Summit 2015 on March 25th-27th in Lake Buna Vista, FL.

Lee Cockerell, a personal look at Walt Disney World

We had the pleasure to talk with Lee Cockerell yesterday and wanted to share his insight and many great tips and business career advice with you.

His career has spanned from creating magic to saving time

Lee Cockerell is the former executive vice president of operations at Walt Disney World. Cockerell, who retired from Disney in 2006, now writes books about business and conducts seminars on leadership, time management and professional development. Cockerell, 70, recently spoke with Sentinel staff writer Sandra Pedicini.

Lee Cockerell and doing things the Disney way

Central Michigan University this week will host a man who honed those skills at a place where seven thousand (7,000) workers need it to be perfect every day — Disney World.

Books by Lee Cockerell

Career Magic: How to Stay on Track to Achieve a Stellar Career - Book by Lee Cockerell

Career Magic: How to Stay on Track to Achieve a Stellar Career” (2022)

Career Magic: How to Stay on Track to Achieve a Stellar Career

Hardwiring Magic - Book by Lee Cockerell

Hardwiring Magic” (2021)

Hardwiring Magic

Time Management Magic: How to Get More Done Every Day and Move from Surviving to Thriving - Book by Lee Cockerell

Time Management Magic: How to Get More Done Every Day and Move from Surviving to Thriving” (2019)

Time Management Magic: How to Get More Done Every Day and Move from Surviving to Thriving

The Customer Rules: The 39 Essential Rules for Delivering Sensational Service - Book by Lee Cockerell

The Customer Rules: The 39 Essential Rules for Delivering Sensational Service” (2013)

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney - Book by Lee Cockerell

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney” (2008)

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