Leonard Armato

Maximizing the potential of some of most remarkable people in the world requires a carefully crafted methodology that Armato has developed over the years. It all begins by creating a personal culture and a set of core values that can be communicated in a way designed to inspire others.

It takes a certain art to motivate people like Shaquille O'Neal, Oscar De La Hoya, and Kareem Abdul Jabbar. In this session, Armato will give examples and tell stories to illustrate those. The same techniques used to inspire those all-time greats can be used to enable greatness in everyone -- it all starts with you.

Armato will explore the techniques required to establish a personal culture of greatness, which can then be used to maximize the potential of those around you; whether that be an icon like Shaq or a fellow member of your team.

We are living in a world where fear and anxiety are on the rise and people often feel hopeless, or find it difficult to maximize their potential and provide the leadership necessary to maximize the potential of others. All of this begins with developing a personal culture and manifesto for living. Building such a personal culture begins with a north star to guide personal and business conduct. From that manifesto flows a methodology to maximize your personal potential and make each day a masterpiece with a systematic approach to life.

The audience will also learn to fly without a safety, incorporate resilience and perseverance, use failure in the most powerful way, and understand the importance and power of relationships. Your personal culture will become infectious, and serve as the basis for any business culture.