Linda Kaplan Thaler

Our smallest actions and gestures often have outsized impact on our biggest goals: Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch—whether with a client, customer, family member, or friend—speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters?

In today’s challenging times, bigger isn’t always better. In fact, it’s often the baby steps that put us on the path to delivering a true competitive advantage. Kaplan Thaler shows how to get more of what you want with surprisingly less than you’d imagine.