Luvvie Ajayi

Your "brand" is what people say about you when you aren't in the room. Being active on social media has become a necessity in this increasingly digital world. This talk will take the fear out of social media (and highlights its power) and give you the knowledge to tell the best story about who you are and what you do across platforms like Facebook, Twitter and Instagram. It will also explain how to go from followers to fans and evangelists, while also highlighting the importance of building and maintaining profiles that inspire people to support your work, to defend you when you're not in the room and to cheer for you, even when you fall.