Mac Anderson

Even small companies can build great brands and this presentation tells how. It targets presidents of small to mid-sized companies, marketing managers or product managers. Mac tells how Successories went from a $5 million dollar company to a $50 million company in the last eight years, and developed a national brand along the way. It addresses how the company narrowed its focus, pioneered a new category and found ways to advertise at virtually no cost. Based on real-life experiences and presented in a humorous and entertaining way.