Manuel Lima

UX Design is one of the most in-demand disciplines of our time. Today, the physical interaction with a product relies heavily on its digital interface, from a tablet to a kiosk, from a website to a watch. The role of UX design is to maximize users' satisfaction, by making the experience more usable, accessible, and enjoyable.

In this 1-day workshop, we will cover the basics of user experience design and take a deep dive into the complete user-centered design process, from research to implementation, including areas like: surveys, personas, scenarios, user journeys, mental models, wireframes, A/B testing, web analytics, and much more.