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Margo Berman - Advertising Strategy Expert & Professor Emerita at Florida International University; Award-Winning Copywriter & Creative Director; Author of "Street-Smart Advertising"

Margo Berman

Profile updated October 9, 2026
LocationTravels from North Miami Beach, FL, USA
$
$20,000 - $30,000
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About Margo Berman

Dr. Jackie Freiberg
Amy Webb
Libby Gill
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Creative Thinking: Power It Up

You're creative even if you don't know it. Kids don't need to be taught to play or imagine. They just instantly access the right side of their brain. So, can you. Don't be surprised when you shut off the left side of your brain and have fun exploring solutions.

You'll learn how to:

  • Become a master problem solver.
  • Find workarounds to everyday challenges.
  • Discover the right questions to ask.
  • Remove residual roadblocks.
  • Start at the end to get to your goal.

Power thinking crushes whatever is holding you back. It’s the reset button to your brain. These creative tools will spark new insights. You'll replace "I can't" with "I can't YET." Get ready to transform yourself into a mind-bending, idea generator.

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Books by Margo Berman

Street-smart advertising: how to win the battle of the buzz - Book by Margo Berman

“Street-smart advertising: how to win the battle of the buzz” (2007)

Street-smart advertising: how to win the battle of the buzz

The copywriter's toolkit: the complete guide to strategic advertising copy - Book by Margo Berman

“The copywriter's toolkit: the complete guide to strategic advertising copy” (2012)

The copywriter's toolkit: the complete guide to strategic advertising copy

The brains behind great ad campaigns: creative collaboration between copywriters and art directors - Book by Margo Berman

“The brains behind great ad campaigns: creative collaboration between copywriters and art directors” (2009)

The brains behind great ad campaigns: creative collaboration between copywriters and art directors

The blueprint for strategic advertising: how critical thinking builds successful campaigns - Book by Margo Berman

“The blueprint for strategic advertising: how critical thinking builds successful campaigns” (2017)

The blueprint for strategic advertising: how critical thinking builds successful campaigns

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