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Mark Sanborn - Leadership, Teamwork & Performance Expert; Bestselling Author; President of Sanborn & Associates

Mark Sanborn

Profile updated May 21, 2026
LocationTravels from Highlands Ranch, CO, USA
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$20,000 - $30,000
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About Mark Sanborn

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Mark Sanborn's messages on leadership are extraordinary and insightful. Mark motivates and challenges his audiences to put his creative leadership ideas into immediate and effective use. An absolute NO MISS speaker!

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Speech topics

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Extraordinary Selling and Remarkable Results

What the Best Do To Create Remarkable Results

Most selling is ordinary—transactional, predictable, and easily forgotten. But extraordinary selling? That’s where relationships deepen, trust compounds, and results accelerate. This presentation brings the best thinking of Mark Sanborn’s 50 years of leading, selling and speaking, showing how a little extra, applied consistently, separates the average from the remarkable.

At its core, extraordinary selling isn’t just about techniques—it’s about mindset, intention, and the way you show up for others. When you stop trying to “close deals” and start creating value at every interaction, you don’t just win business—you earn loyalty.

In this high-impact session, participants will learn how to:

  • Turn ordinary interactions into extraordinary experiences that customers remember and talk about
  • Use the biggest change in selling to create a competitive advantage
  • Differentiate without discounting by adding value in ways competitors overlook
  • Build trust faster and deeper by being genuinely interested, not just interesting
  • Make every touchpoint count— before, during, and after the sale
  • Replace pressure with purpose, shifting from selling to serving
  • Create moments that surprise, delight, and strengthen relationships
  • Leverage small, intentional actions that produce outsized (quantum leap) results
  • Reinvent themselves daily to stay relevant, resilient, and remarkable

The result? Stronger relationships, greater influence, and performance that stands out in any market.

Because in the end, the best salespeople don’t just make sales—they make a difference to their clients.

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Books by Mark Sanborn

The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be - Book by Mark Sanborn

The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be” (2017)

The ultimate strategy for succeeding in your personal and professional life.Are you living up to your true potential? Do you feel like you have more potential? You may be the best in your field—the best athlete, scholar, CEO, parent, mathematician, teacher, or mechanic. But that doesn’t mean you can’t still be better; you haven’t maximized your potential.Leadership expert and international bestselling author of The Fred Factor and You Don’t Need a Title to Be a Leader, Mark Sanborn invites you to get better and close the gap between how good you are and how good you can be.Teaching you to employ Sanborn’s uniquely designed “Potential Matrix” to specific areas of your life, The Potential Principle provides you with the tools you need to see breakthrough improvement in key areas of your life.One of the most exciting opportunities is right in front of you every day: pursuing your true potential. You’re on your way. You can make your best second-best. You can be better.

Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results - Book by Mark Sanborn

Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results” (2013)

Up, Down, or Sideways: How to Succeed When Times Are Good, Bad, or In Between - Book by Mark Sanborn

Up, Down, or Sideways: How to Succeed When Times Are Good, Bad, or In Between” (2011)

In Up, Down, or Sideways, Mark Sanborn, author of the bestselling book The Fred Factor, prepares you for life’s inevitable cycles of up and down―and, too often, sideways. We tend to be surprised when downturns hit us and treat them as the exception―and when times are good, we act as if they will never change. In this book, Mark shows us what we should always be doing to be prepared for these cycles and events in our lives in order to make the most of them. Mark tells his own story of a downturn he experienced. Then, he identifies the principles and practices that will help you discover opportunities in both good times and bad, in up and sideways years. Mark provides timely wisdom that can’t be ignored no matter where you are in your personal or professional life.

The Encore Effect: How to Achieve Remarkable Performance in Anything You Do - Book by Mark Sanborn

The Encore Effect: How to Achieve Remarkable Performance in Anything You Do” (2008)

You Don't Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference - Book by Mark Sanborn

You Don't Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference” (2006)

In his inspiring new book, You Don’t Need a Title to Be a Leader, Mark Sanborn, the author of the national bestseller The Fred Factor, shows how each of us can be a leader in our daily lives and make a positive difference, whatever our title or position.Through the stories of a number of unsung heroes, Sanborn reveals the keys each one of us can use to improve our organizations and enhance our careers.Genuine leadership – leadership with a “little l”, as he puts it, is not conferred by a title, or limited to the executive suite. Rather, it is shown through our everyday actions and the way we influence the lives of those around us. Among the qualities that genuine leaders share:• Acting with purpose rather than getting bogged down by mindless activity• Caring about and listening to others• Looking for ways to encourage the contributions and development of others rather than focusing solely on personal achievements• Creating a legacy of accomplishment and contribution in everything they doAs readers across the country discovered in The Fred Factor, Mark Sanborn has an unparalleled ability to explain fundamental business and leadership truths through simple stories and anecdotes. You Don’t Need a Title to Be a Leader offers an inspiring message to anyone who wants to take control of their life and make a positive difference.

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