Mark Simmons

What’s the secret weapon that will give a business an unfair advantage over its competitors?

Creativity. More specifically, the ability to come up with ideas and to successfully bring them to life in the marketplace. Creativity is vital for successful business, yet all too often it’s not part of the culture. Most businesses just aren’t designed for creativity. Instead, they tend to be efficient machines with established processes, systems and rules that allow little flexibility for the more unstructured thought that is necessary for ideas to form and flourish.

Creativity is about exploring the unknown and so it feels very risky. It’s tempting to cordon it off into certain departments, assign it to off-site meetings or outsource it to agencies and consultants. That’s a shame, because we all have the ability to be creative.

Let’s learn why creativity is vital to gaining a competitive edge!

Attendee Activities:

• How creative organizations think different
• Choosing when and how to think creatively
• Taking risks to leap forward
• Always looking for ways to innovate