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Mark Stiving - Pricing & Value Creation Expert, PhD; Author & Host of the *Impact Pricing* Podcast

Mark Stiving

Profile updated May 4, 2026
LocationTravels from Reno, NV, USA
$
$20,000 - $30,000
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About Mark Stiving

Dan Gingiss
Trent Leyshan
James Sinclair
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Selling Value

How to Win More Business at Higher Prices

Your sales team is trapped in a price war they can't win. Every conversation defaults to discounts. Every competitor seems cheaper. Every deal feels like a race to the bottom.

The Hidden Truth: This isn't a pricing problem; it's a value communication problem. When buyers focus on price, it's because they don't fully grasp the value of what you're selling.

In this keynote, award-winning author and speaker Mark Stiving will reveal:

  • Why buyers default to price comparisons (and the psychology behind it)
  • How to identify prospects who will pay premium prices for premium value
  • The exact frameworks that shift conversations from cost to value
  • Negotiation strategies that preserve margins while closing more deals
  • Real techniques to quantify your value in dollars, not features

The Bottom Line: Stop competing on price. Start winning on value and watch your margins transform.

Perfect For:

  • Sales teams and revenue organizations
  • Sales leadership and management
  • B2B companies facing pricing pressure
  • Professional services firms
  • Technology and software companies
  • Sales conferences and training events

Speaking videos

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Books by Mark Stiving

Selling Value How to Win More Deals at Higher Prices - Book by Mark Stiving

Selling Value How to Win More Deals at Higher Prices” (2022)

Selling Value How to Win More Deals at Higher Prices

Win Keep Grow How to Price and Package to Accelerate Your Subscription Business - Book by Mark Stiving

Win Keep Grow How to Price and Package to Accelerate Your Subscription Business” (2021)

Win Keep Grow How to Price and Package to Accelerate Your Subscription Business

Impact Pricing Your Blueprint for Driving Profits - Book by Mark Stiving

Impact Pricing Your Blueprint for Driving Profits” (2018)

Impact Pricing Your Blueprint for Driving Profits

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