Matt Epstein

Most subscription businesses are built to acquire. The best ones are built to belong. In this session, Matt Epstein draws on his experience scaling Amazon Prime, SiriusXM, and Walmart+ to reveal why the subscriber-to-member distinction is the most underrated lever in recurring revenue growth. Scaling a membership business isn't about a clever perk or a viral campaign — it's about designing a system that earns trust, deepens engagement, and compounds value over time. Matt delivers a proven diagnostic framework, a conversion model, and tools attendees can deploy immediately.

Attendee Results:

• Diagnose exactly where your membership program is leaking value and retention
• Apply a proven model for converting passive subscribers into deeply loyal, engaged members
• Walk away with a tactical framework ready to implement the Monday after the event
• Understand why the most durable membership businesses are engineered, not accidental
• Identify the one metric that predicts long-term member lifetime value better than acquisition cost