Matthew Corrin

Matthew Corrin is building a billion dollar business – primarily by and for millennials – in a fiercely competitive industry. And he and his team are succeeding. Still in his early 30s, Corrin is the oldest member of his management team and became the youngest CEO star of Undercover Boss. His Freshii brand has grown faster than Starbucks, McDonald’s and Subway did in their first years. How does he do it? Hear Matthew share what he’s learned from the millennial generation who are moving away from traditional white collar careers towards intra & entre-preneurship, how he is ‘maniacal about learning from failure,’ and how he leverages the trends relevant to a new generation focused on quick innovation, customization, and choice. Corrin recognizes the value of his young franchisees and invests in their success. Where once his business was modeled on Brand first, Customer second and Em ployee third, his most successful model now places his millennial franchisee Owners and Employees first.