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Matthew Luhn - Director, Storytelling Consultant, Former Pixar Animator, Story Artist, Creativity Expert & Author

Matthew Luhn

Profile updated September 30, 2025
Highly Reviewedhighly-reviewed
LocationTravels from Emeryville, CA, USA
$
$20,000 - $30,000
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About Matthew Luhn

Loved working with this team. 10 out of 10 would recommend!

JoAnna Sorosiak, O-I: EXPRESSIONS
Zack Kass
Eric Boles
Daymond John
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STORYTELLING AND AI

Artificial Intelligence is changing everything from entertainment and business, to culture itself. Matthew Luhn, a 20-year Pixar story veteran will share how AI is being used to create compelling stories and characters.

Matthew will share his experience working as one of the first 12 animators on Toy Story, the first computer-generated animated film released by Pixar. You’ll learn how other studios in the film industry were worried CG animation could ruin the animation industry. He will also share his experience working as a CG animator at George Lucas’s company, ILM, and how Jurassic Park and other films using CG worried people in the puppet/model-making industry. But instead of people losing their jobs, the animation and film industry thrived because of CG animation. How the story of AI plays out may well be similar.

New things can be scary. But those who adopt new technology–-especially in entertainment and business–will be the ones to reap the benefits. When we look at the cautionary tales from the past, we see that companies that did not adopt new technology–like Blockbuster Video and Kodak–went out of business or fell behind.

Along with his work in animation and film, Matthew coaches business leaders, entrepreneurs, top influencers, and content creators on how to adopt the best AI tools to build great content and stories.

In this engaging keynote, Matthew will share the four ways to help you and your company adopt new ideas, get past their fear of change, and effectively use AI.

Speaking videos

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Media coverage

Toy Story of Terror Sneak Peek: See the Evolution of a Single Frame

"This storyboard was drawn by Toy Story of TERROR! story artist Matthew Luhn and is from the sequence "Sleep Well Motel." Storyboards are drawn by story ...

Books by Matthew Luhn

Santa Yeti - Book by Matthew Luhn

Santa Yeti” (2023)

Santa Yeti

The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond - Book by Matthew Luhn

The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond” (2018)

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

How to Draw Cartoon Pets! - Book by Matthew Luhn

How to Draw Cartoon Pets!” (2012)

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