Max Lenderman

You may be a believer in web3, are interested in it, or think it is a hyped-up fad – all three of these perspectives are all to be discussed – but you have to get a good understanding on why it may be a huge opportunity for your marketing and innovation.

The blending of digital and physical worlds – the “phygital” – will be instrumental in the marketing of the future. Learn how the creators, influencers and entrepreneurs are reshaping the marketing landscape, and what brands and companies can do right now to capitalize on the surge of physical and digital integration.

Max guides his audience on the philosophies that are driving the ever-increasing blending of URL and IRL creativity, innovation and brand-building. And he gives applicable examples of how brands and companies are using the latest technologies being appropriated in the metaverse to drive customer loyalty, earned media, product innovation and more.