Maxim Behar

May 19, 2022 ... Maxim Behar is chief executive of Bulgarian PR company M3 Communications Group, a Hill+Knowlton Strategies partner. Under his leadership, the agency ...

Jun 9, 2022 ... Partners of The Summit were PR Newswire – a part of Cision Group Ltd. and O'Dwyer's Public Relations News. The President Maxim Behar also announced the ...

Globally renown PR expert Maxim Behar was listed officially in the ICCO's World PR Hall of Fame, whose President he was for two years. At a glamorous ceremony at London's Andaz Hotel, nearly 250 PR professionals from the five continents have applauded the Bulgarian who climbed to the highest possible ladder in the world. Maxim Behar is not only the first Eastern European in the world PR Hall of Fame but also one of the very few Europeans in it. Among the legendary names in this chart are Harold Burson, Daniel Edelman, Paul Holmes, Jack Martin, John Saunders, Lord Chadlington, Lou Capozzi and David Gallagher. "I appriciate this honor more as a credit for all I have to do for our industry globally in the future, but also as an amazing recognition for Bulgaria, for my colleagues and friends from M3 Communications Group, Inc., the Bulgarian PR Association agencies, but also for my friends from the ICCO Board. PR business worldwide is on a huge upswing, but more than ever, it is suffering from its active transformation into a completely new business - transparent, ethical and super-dynamic. Our profession has changed unrecognizably and I am happy that I have been President of ICCO in these dramatic times in which we have taken the lead in global changes in our business‘’, said Maxim Behar at the London ceremony. The name of Maxim Behar is one of the most popular names in the PR industry in the world. In 1994, he founded and still manages the leading PR company M3 Communications Group, Inc., which is a partner of Hill+Knowlton Strategies. In the past years, Maxim Behar has been a successively member of the Board, Treasurer, Vice President and then ICCO President, and he is now one of the five members of the Executive Committee of the organization. Maxim Behar headed the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the World Communications Forum in Davos, Switzerland, now is Chairman of the Board of Trustees ‘’For Our Children’’ Foundation, Vice President of the Atlantic Club of Bulgaria and Honorary Consul General of Seychelles in Bulgaria. The World PR organization, ICCO, is the world's most influential business association, operating in 55 countries, with more than 2500 PR companies. The president is elected for two years term.

Bulgarian PR expert and diplomat Maxim Behar was re-elected as a member of the Management Board of the Bulgarian Business Leaders Forum (BBLF). He was among the founders of the Forum 20 years ago, he was also its chairman for two mandates from 2001 to 2007, and then Vice-President for two more mandates and since then has invariably been a board member. In 2007 it was officially announced that Maxim Behar is also a lifetime honorary member of the Forum, for his outstanding contribution to establishing the Forum as a leading organization in the field of ethical business and corporate social responsibility. "It is recognition, honor, and responsibility for me. Changes are coming for the better, there are upcoming new projects and I am convinced that the Bulgarian Business Leaders Forum will continue to be a leading business organization in Bulgaria, "Behar said. Levon Hampartzoumian, Chief Executive Officer of UniCredit Bulbank, was elected Vice-Chairman of the Forum, and Zoya Paunova, Chief Executive Officer of Astra Zeneca Bulgaria, and Boryana Manolova, Chief Executive Officer of Siemens Bulgaria, renewed their mandates in the Board. Now the Bulgarian Business Leaders Forum brings together more than 120 leading Bulgarian and foreign companies and is a leading organization in the field of Corporate Social Responsibility in Bulgaria. It is part of the International Business Leaders Forum and annually organizes prestigious corporate social responsibility awards, something unique for Bulgaria. The board of the organization is committed to promoting and popularizing good practices of companies, conducting a constructive dialogue with all stakeholders and asserting the interests of its members. About Maxim Behar: Maxim Behar is a Bulgarian businessman, journalist and diplomat. Besides being CEO of the leading Bulgarian PR agency M3 Communications Group, Inc. he also runs the Czech office of the world's largest PR corporation, Hill + Knowlton Strategies. He is Honorary Consul General of the Republic of Seychelles in Bulgaria. He is Chairman of the World Communications Forum Board in Davos, Switzerland, and at the end of 2017, he ended his term as President of the World PR Organization ICCO.

?3 Communications Group, Inc., the Bulgarian Hill-Knowlton Strategies partner was announced as PR Agency of the Year 2018 in the country. The award is the most prestigious recognition for the PR achievements in Bulgaria. At the annual Award Ceremony, hosted by the Bulgarian Public Relations Association (BAPRA), experienced international jury recognized the hard work of M3 Communications Group, Inc. and awarded the company with 9 awards in total. M3 Communications Group, Inc. won three Golden Awards in the categories “Special Event”, “Public Affairs Campaign” and “Employer Branding Campaign”. Additionally, for the categories “Cause-related Marketing Campaign”, “Crisis Communications” and again “Employer Branding Campaign” the team’s outstanding achievements were awarded with silver awards. M3 Communications Group, Inc. won as well bronze awards for the categories “Corporate PR Campaign” as well as “Public Affairs Campaign”. “Everyone who comes to our office in M3 Communications will see the stairway inscription saying: There is no elevator to success, you have to take the stairs. That’s what we do in the company every single day since almost 24 years. We put enormous efforts not only to implement successful projects for our clients but also to develop the PR industry in Bulgaria as well. Every day, every minute M3 Communications Group, Inc. maintains highest level of work, following established international standards. Being Agency of the Year or the best company in PR business in Bulgaria for 2018 is an honor for us but it also brings the responsibility to continue to be a valuable partner to our clients and implement innovative projects” – said Maxim Behar, CEO of M3 Communications Group, Inc. This is the third Agency of the Year recognition for M3 Communications Group, Inc. after their similar success in 2011 and 2016. The company was also announced Best Consultancy in Eastern Europe by The Holmes Report and Best PR company in Europe by The Stevie Awards. Its CEO Maxim Behar was inducted last October into ICCO Global PR Hall of Fame after being President of the International Organisation of Communications Consultants for two years. Behar is also Honorary Consul General of Seychelles in Bulgaria, distinguished speaker in many universities all over the world and member of dozens of local and international Management Boards, including the Board of the PR Museum in Baruch University in New York. The BAPRA Bright Awards are the highest recognition in the PR industry on the Bulgarian market. The Awards contest is organized by BAPRA and entries are reviewed by an independent and authoritative international jury of communications experts, this year headed by Andrew Johnson, managing director of the RPP Group. In 2018, more than 130 entries were submitted which demonstrates the growth of the PR business in Bulgaria.