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Melanie Deziel - Content Strategy Expert & Branded Content Creator; Founder of StoryFuel; Author of "The Content Fuel Framework"; Former Editor at The New York Times

Melanie Deziel

Profile updated July 17, 2026
LocationTravels from Raleigh, NC, USA
$
$10,000 - $20,000
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About Melanie Deziel

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How to Create Truly Impactful Content

Up against copycat competitors, regurgitating robots, and an endless sea of "experts" competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. This session shares a method for identifying your content’s primary source of value and assessing its level of originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.

Key Takeaways:

  • Know the characteristics of the most impactful content.
  • Understand how to make your content more valuable and original.
  • Identify the source of your content’s value.
  • Gauge the originality of your ideas.

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Books by Melanie Deziel

The Content Fuel Framework How to Generate Unlimited Story Ideas (For Marketers and Creators) - Book by Melanie Deziel

The Content Fuel Framework How to Generate Unlimited Story Ideas (For Marketers and Creators)” (2020)

The Content Fuel Framework How to Generate Unlimited Story Ideas (For Marketers and Creators)

Prove It Exactly How Modern Marketers Earn Trust - Book by Melanie Deziel

Prove It Exactly How Modern Marketers Earn Trust” (2022)

Prove It Exactly How Modern Marketers Earn Trust

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