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Melanie Deziel - Marketing Leader & Cofounder of Creator Kitchen and Former First Editor of Branded Content at NYT

Melanie Deziel

Profile updated May 19, 2026
LocationTravels from Raleigh, NC, USA
$
$10,000 - $20,000
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About Melanie Deziel

Joan Michelson
Alexandra Wilkis Wilson
Arianna Huffington
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How to Create Truly Impactful Content

Up against copycat competitors, regurgitating robots, and an endless sea of "experts" competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. This session shares a method for identifying your content’s primary source of value and assessing its level of originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.

Key Takeaways:

  • Know the characteristics of the most impactful content.
  • Understand how to make your content more valuable and original.
  • Identify the source of your content’s value.
  • Gauge the originality of your ideas.

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