Melissa Baron

Themes: Writing, Publishing, Creativity, Marketing

Now more than ever, being a writer is more than just about writing the book. Even traditionally published authors are taking on more and more of the marketing efforts to promote their books, but it goes deeper than that: once you are a writer, whether you are published or not, success often means approaching your writing career as a business—and all businesses require branding. In this case, you are the brand.

This session will de-mystify and de-stress the process of building your author brand. Creating an author persona for yourself can be a remarkably freeing way to navigate a writing career, particularly if you are a private or introverted individual. Topics covered will include:

• Finding your writing niche
• Identifying your target audience
• Creating your personal style guide: your voice, tone, overall theme and visual imagery
• Social media tips and tactics
• Tools to help polish your marketing efforts (Canva, MailChimp, Link.tree)