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Melissa Ben-Ishay - Co-Founder & CEO of Baked by Melissa

Melissa Ben-Ishay

Profile updated January 29, 2026
LocationTravels from New York, NY, USA
$
$30,000 - $50,000
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About Melissa Ben-Ishay

Zack Kass
Eric Boles
Daymond John
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Media coverage

How Baked by Melissa's founder bounced back from a layoff with a multimillion-dollar business

On the day Melissa Ben-Ishay was fired from her advertising job in 2008, she went home in tears. Then she started baking...

Baked by Melissa opens in Roosevelt Field mall - Explore LI

Melissa Ben-Ishay opened her first shop in SoHo in 2009 and since then has opened 10 more in Manhattan, one at the Jet Blue Terminal at JFK Airport and one ...

Bite-Size Idea Made a Big Difference for Cupcake Shop

During the 2008 recession, Melissa Ben-Ishay was fired from her advertising job. After hearing the news, Ben-Ishay's brother encouraged her to go home and ...

Books by Melissa Ben-Ishay

Cakes by Melissa: Life Is What You Bake It - Book by Melissa Ben-Ishay

Cakes by Melissa: Life Is What You Bake It” (2017)

Cakes by Melissa is a mouthwatering collection of easy and imaginative cakes from the creative force behind the delicious bite-size cupcake brand Baked by Melissa.Melissa Ben-Ishay, the baker, mom, and founder of Baked by Melissa—the tie-dye and fun-loving bite-size treats company—shares her secrets in this vibrantly illustrated cookbook that offers more than 120 recipes for fabulous cakes, icings, fillings, and toppings for endlessly delectable combinations.Melissa believes baking should be fun and easy—and that incredible flavor can be in bite-size amounts. This ethos and her lively, personal style are infused throughout Cakes by Melissa. A simple-to-follow crash course in making baking more like crafting, it offers Melissa’s fresh takes on traditional cakes and inventive ideas to make dessert in any form extra sweet. The cookbook will encourage home bakers to be creative and spontaneous in their baking, even including fill-in-the-blank ingredient sheets to individualize their special treats.From the very recipe that started it all—the tie-dye cupcake—to peanut butter banana cake batter and icings and crumbles that inspire the baker in us all to create scrumptious desserts, Cakes by Melissa is filled with unique and totally irresistible recipes to devour. Replete with 125-150 photographs and stunningly designed pages that mirror the down-to-earth and colorful Baked by Melissa aesthetic, Cakes by Melissa is a celebration of the joys of baking for experts and novices alike, and is a must for Melissa’s fans.

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