Melissa M. Proctor

In this talk, award-winning brand marketer Melissa Proctor shares her experiences in building world-class brands in both entertainment and sports. Helping audiences understand the key elements of brand building, the foundation for connecting with fans, and the relevance and importance of the F word…FOCUS.

Through sharing real-life examples and tactics for success, Melissa offers a unique framework for marketers and media insights execs to view brand and fan engagement strategy through a new lens.

As the Executive Vice President & Chief Marketing Officer of the NBA's Atlanta Hawks & State Farm Arena, Melissa will discuss: 1. How she keeps fans coming back for more when the stakes are higher than ever in the fight for attention 2. How she has reimagined the fan experience, both on and off court, to keep things fresh and new 3. The importance of understanding your audience, and helping to make an iconic brand grow and thrive for the next generation. 4. The power of guiding principles for all leaders.

Whether you’re building a brand from scratch or thinking of ways to elevate your current one, this talk is sure to educate and inspire as Melissa shares the steps to building a WINNING and authentic brand.