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Michael Soon Lee - Multicultural Marketing & Cross-Cultural Selling Expert; President of EthnoConnect; Author of "Cross-Cultural Selling for Dummies"

Michael Soon Lee

Profile updated October 9, 2026
LocationTravels from Dublin, CA, USA
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$5,000 - $10,000
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About Michael Soon Lee

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Beyond the Bamboo Curtain

Asian Americans and Pacific Islanders (AAPIs) are the most misunderstood minority in the United States. This program explodes the myths to understand the human beings behind the stereotypes. myths. Even many AAPIs don't recognize how they are perceived by others can impact their success at work. For instance, while they are the most highly educated workforce, they are the least likely to be promoted. Both managers and AAPI workers can benefit from this program.

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Books by Michael Soon Lee

Black belt negotiating: become a master negotiator using powerful lessons from the martial arts - Book by Michael Soon Lee

“Black belt negotiating: become a master negotiator using powerful lessons from the martial arts” (2007)

Black belt negotiating: become a master negotiator using powerful lessons from the martial arts

Beyond the Bamboo Curtain: Understanding America's Invisible Minority - Book by Michael Soon Lee

“Beyond the Bamboo Curtain: Understanding America's Invisible Minority” (2023)

Beyond the Bamboo Curtain: Understanding America's Invisible Minority

Cross-Cultural Selling For Dummies - Book by Michael Soon Lee

“Cross-Cultural Selling For Dummies” (2008)

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