Michael Steep

This talk is a comprehensive executive briefing on the current state of China. It is designed for the business executive who needs a comprehensive understanding of the economic, political, and business strategies needed undertake a successful business in China. It draws from Mike Steep's 30 years of experience in the developing businesses in this market for companies including HP, IBM, Apple, Microsoft, and PARC as well as some of the work done at Stanford University, Imperial College London, and the Wharton School of Business. Steep uses real case examples of companies doing business in this market, outlines how to develop a strategy for entry, and identifies both the challenges faced and the likely trajectory of where China is going in the future. Steep visited China for the first time as a student immediately following the great opening undertaken by Richard Nixon and Zhou Enlai.