Mike Cessario

Advertising is easy. Ask the average person if they could come up with a great idea for a commercial. Most will say yes. That’s because the bar for 99% of advertising is so low. But if you ask them if they could write a hit comedy TV show or create an Instagram account with three million followers, almost none of them will say yes. Entertaining is hard. But people actually care about entertainment. No one cares about marketing. We easily tune it out or skip it. In this session, Mike Cessario, the CEO and Founder of Liquid Death, will discuss the ability to generate outsized returns in the modern media landscape with an entertainment-first approach to brand-awareness and brand-loyalty.