Mike Michalowicz
About Mike Michalowicz
Speech topics
Profit First
How To Make Any Business Highly Profitable, By the Very Next Deposit
The profit formula is simple: Sales – Expense = Profit. The only problem is, it’s a lie.
In his wildly popular presentation, Mike Michalowicz shows why the formula entrepreneurs use to calculate profit actually inhibits it. Mike then shares a new approach to profit – taking it first – that instantly changes everything. With this simple yet profound change, any business, will become instantly and permanently profitable.
With Profit First, you flip the formula to Sales – Profit = Expenses. Logically the math is the same, but from the standpoint of the entrepreneur’s behavior, it is radically different. With Profit First, you take a predetermined percentage of profit from every sale first, and only the remainder is available for expenses.
Take Aways:
- How to implement Profit First
- How Profit First impacts Parkinson’s Law
- How bank balance accounting works – and why it is logical
- How Profit First works with your existing habits, no big changes needed
Speaking videos
Media coverage
How the Toilet Paper Entrepreneur Branded Himself Too Well ...
Four years later, Mike Michalowicz has decided he wants people to know his real name, so he's trying to kill the brand he created.
Books by Mike Michalowicz
“The Money Habit: The Worry-Free Way to Financial Independence” (2026)
The Money Habit: The Worry-Free Way to Financial Independence
“All In: How Great Leaders Build Unstoppable Teams” (2024)
All In: How Great Leaders Build Unstoppable Teams
“My Money Bunnies: Fun Money Management For Kids” (2021)
My Money Bunnies: Fun Money Management For Kids
“Get Different: Marketing That Can't Be Ignored!” (2021)
Get Different: Marketing That Can't Be Ignored!
“Fix This Next: Make The Vital Change That Will Level Up Your Business” (2020)
From Mike Michalowicz, The Author Of Profit First, Clockwork, And The Pumpkin Plan, Comes The Ultimate Diagnostic Tool For Every Entrepreneur. The Biggest Problem Facing Entrepreneurs Is That They Don't Know What Their Biggest Problem Is. If You Find Yourself Trapped Between Stagnating Sales, Staff Turnover, And Unhappy Customers, What Do You Do First? Every Problem Seems Urgent -- But There's No Way To Address All Of Them At Once. The Usual Result: A Business That Continues To Go In Endless Circles Putting Out Urgent Fires Or Prioritizing The Wrong Things. Fortunately, Mike Michalowicz Has A Simple System To Help You Eradicate These Frustrations And Get Your Business Moving Forward, Fast. Mike Himself Has Lived Through The Struggles And Self-doubt Of A Stagnating Business. He Figured Out That Every Business Has A Hierarchy Of Needs, And If You Can Understand Where You Are In That Hierarchy, You Can Identify What Needs Immediate Attention. Simply Fix That One Thing Next, And Your Business Will Naturally And Effortlessly Level-up. Over The Past Decade, Mike Has Developed An Ardent Following For His Funny, Honest, And Actionable Insights Told Through The Stories Of Real Entrepreneurs. Now Fix This Next Offers A Simple, Unique, And Wildly Powerful Business Compass That Has Already Helped Hundreds Of Companies Get To The Next Level, And Will Do The Same For You. Immediately.
At a glanceMike Michalowicz
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