Effective client communication is one of the most important aspects of organizational growth and client retention. But few people get cutting-edge training on how to create groundbreaking client experiences. In fact, science shows we typically create experiences that we would prefer as opposed to what our clients need to move forward. To thrive, individuals and teams need to understand the four major ways science has shown that people think, and to design interactive client experiences that tap into each of these ways of thinking. By knowing these techniques, individuals and teams can create meetings, calls and interactions that clients rave about. To secretly model the concept, the speech itself is designed in a way that engages every mode of thinking.

Give to Grow: Invest in Relationships to Build Your Business and Your Career

Mo Bunnell's comprehensive system will help you win more clients, build stronger relationships, and bring in more business.If you're good at doing something, and you need to connect with paying clients in order to keep doing it, this book is for you. There are more of us out there than you might think--from professionals like lawyers and consultants to big company account managers and freelancers of all stripes. And this book will teach you how to sell yourself without selling your soul.In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell's science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.
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