This session will cover the dramatic effect 'love' had on our business, our strategy, and our people. In it, Mohammad will bust the doors down and demystify the word 'love' once and for all. As a business professional and practitioner, Mohammad will make a compelling case for why 'love' should be part of every business strategy, and how it could even become your competitive advantage. By showcasing tangible outcome-oriented examples of how love—when practically and thoughtfully applied to every area of your business—can make it thrive.
Problems we're trying to solve: We're trying to dismantle the outdated approach to a "command and control" environment, by proving just how much behavior has to do with achieving business outcomes. We're also out to prove just how much of an outsized influence leadership behavior has on everyone in the organization.
Intended outcomes:

Anchored by Softway’s own transformational journey, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome—written by folks that aren’t fans of run-of-the-mill business books. As a matter of fact, Love as a Business Strategy is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposé than a business book. Love as a Business Strategy steers clear from piety and theoretical concepts and instead shares grounded stories of resilient people running a real business. A business, as you’ll come to find out, that was on the brink of disaster before ‘love’ took hold. Love As A Business Strategy doesn’t preach or mislead, rather it lays out the blueprints for better business outcomes—like better employee engagement, enhanced patient experiences, and increased efficiency—then walks you through it step-by-step. A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success.
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