Morinosuke Kawaguchi

Based on his unique innovation model, Kawaguchi challenges his audience to cast a deeper look at micro cultures for hints for successful product and service innovation. In a world that becomes more diluted through globalization, identity and distinctive features need to be regained. And it is by looking at today’s subcultures – excellent mirrors to reflect consumer needs – that this can be achieved. This lecture is for people looking for innovative ideas as well as for new models in product value creation and branding.